Belfield's New Mr Kings Range Is Ruling The Dessert Market

Profiteroles, Gateaux, Roulades, Eclairs, Sponges, Slices... Whatever dessert you need Mr King's has the answer.

Belfield launched the Mr Kings range in 2009 with just 1 product, the cream slice. The product was so successful obtaining many listings and consumer sales that more products were immediately added to the range. Subsequent launches now take the total range to 14 with more exciting products in development.

The relationship that Belfield has with its supplying partners means that if a client requests a bespoke product or a variation on a theme these can be developed, tested and added to the range very quickly.

So, what is the secret to the success? Firstly the range is of good quality but with a price point that won't stretch the pocket. The recommended retail prices are from £1.00 to £2.99. Secondly Mr King's range is filling a gap in the market with a product that people want. The products are the ideal dessert to be eaten at any time with a price point that means they don’t have to be saved for the weekend or special occasions.

Belfield Sales Director Ian King commented, "The variety of choux pastry desserts Van Diermen can currently offer combined with their in-house expertise in producing new products or products to specific requirements mean's they were an ideal partner for us." He continued, "Van Diermen fit within our strict partner criteria. They have the latest facilities that can produce the best quality products to the highest food standards that are a pre-requisite in this market. We are looking forward to extending their products throughout the UK."

These desserts are available now by contacting Belfield
on Tel 01706 694610 or email enquiries@belfield.co.uk.