Ice Cream Bar from Belfield

Frozen food distributor, Belfield has launched a Neopolitan ice cream bar under the Ice King brand.

Layers of strawberry, vanilla and chocolate flavour ice cream decorated with chocolate flavour flakes make up the Neapolitan Ice Cream Bar. With a retail price of 99p the 1 litre bar offers extremely good value for money and is ready to serve straight from the freezer.

The Ice King brand also includes ice cream tubs and Shotgun ice cream lollies. Plans for 2006 include adding additional flavours to the ice cream roll range.

Belfield Director, Ian King commented, “The ice cream roll is a long established favourite that provides an addition to the range of desserts and ice creams we offer. It is the ideal ‘standby’ targeting time conscious mums who may not always have the time to plan a dessert.” Ian added, “We feel our ranges now offer the diversity to suit all tastes from adults to children and for a variety of eating occasions.”