Belfield Blitz the Ice Lolly Sector

Frozen food distributor, Belfield has launched 2 new ice lollies Shotguns and Ice Blitz into the retail market.

If its vanilla ice cream coated in thick crisp milk chocolate on a stick that you are after then Shotguns is the one for you. Targeting both adults and children this lolly is a sure fire favourite all year round as a treat or after a meal. Also available in milk chocolate with almonds, there are 3 ice cream lollies in a pack retailing at 99p.

Ice Blitz is a strawberry and vanilla flavoured finger shaped ice lolly, half dipped in chocolate and coated in 100’s and 1000’s. The look and taste is sure to be a big hit with little kids or in fact big kids! Ten ice lollies in a pack retail at 99p.

Belfield Director, Ian King commented, “Our new product development strategy has been in overdrive during 2005, with these 2 lolly products adding to our range of take home lollies which already includes splits, cones, milk, rockets, double lickers and rainbow fruits. We understand the need to bring added value to this sector and extend the season beyond the traditional 6 weeks of sunshine in July and August.”