Belfield sources new product range direct from Tsingtao

A new product range has been launched to the UK food catering, restaurant and takeaway trade. Belfield, the frozen food import specialist, has sourced a series of dim sum products from Tsingtao in eastern China, which will be marketed under its new Lucky Red brand.

The first two product lines launched from Belfield’s Lucky Red range are mini vegetable samosas and mini vegetable spring rolls. The exact specification has been agreed between the manufacturer and Belfield to ensure the products are of a consistent size, shape and content. Both will be available in Lucky Red branded catering packs– 10 x 60 samosas, 10 x 50 spring rolls – with window.

Ian King, Belfield director, said: “I’m delighted to be launching a new range to the UK market and am confident the combination of authentic Tsingtao products along with a guaranteed supply chain will serve to make Lucky Red the brand of choice for the Chinese food service market. We have spent a long time liaising with our customers and the producers to ensure the products are the correct specification for the restaurant and catering sector.

“We are ambitious to expand the range as soon as possible to supply products from across the menu, and our team is working closely with suppliers in China to source even more new additions with appeal to the UK market. Our ability to deal direct with the manufacturer gives us greater control over the product quality and supply and allows us to pass on best value to our customers.”

For more information about Lucky Red products or to place an order with the sales team contact Belfield on 01706 694 610 or email enquiries@belfield.co.uk