Belfield’s got a lot a lolly for 2012

Belfield is set to launch two new ice lollies this month, bringing its Ice King product range to 15. The Push Up and the Double Licker will be available in 70ml format multipacks, ideal for both wholesalers and retailers ahead of the summer.

The Push Up comes in cola, orange and strawberry flavours and, with six to a box, will retail for £1 per pack. The twin stick Double Licker features two lollies in one which can be pulled apart for sharing. It is flavoured orange at the top and blackcurrant at the base and also retails at £1 per box, for eight.

Ian King, Belfield director, is confident the products will prove popular with independent retailers. He said: “Last year we launched the four-flavoured Spiral lolly, which became our fastest selling water ice product ever. We believe that’s down to having the right pricing policy, making it an attractive option for independent retailers, but also in having the flavours and novelty factor which makes it fun and tasty for the young customer. “These new products, like the Spiral, have been developed to provide specific flavours which have been identified as the most popular in the marketplace at the moment. Add to that an interactive element, be it the discovery of the water ice in the Push Up or the dilemma of whether to share the Double Licker, and we believe you’ll have a product which children will enjoy.”

These products are the latest addition to the Ice King brand, which provides water ice and ice cream lollies, and mini ice cream tubs, to independent retailers across the UK.

Ice King products can also be modified in line with specific requirements – such as size, flavour or price point – and white labelled for sale under the retailers’ own brand.

For more information about Ice King products or to place an order with the sales team contact Belfield on 01706 694 610 or email enquiries@belfield.co.uk